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Should we keep this section?

75

%

of consumers are actively seeking more personalized nutrition [Deloitte]

67

%

of grocery customers say that product ingredients is a key buying consideration  [FMI]

55

%

of consumers say they would pay more for foods that contribute to their health [Deloitte}

Why does this matter now?

Because the cost of inaction is rising at an alarming rate. Chronic disease cost the U.S. more than $1.1 trillion annually. Consumers and institutions alike are demanding more from food companies—and rewarding brands that lead with purpose.

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Compliance is not enough

SifterLabs helps CPG companies take the next step: transforming nutrition into a strategic growth engine. 

Sifter Labs technology delivers insights that go deeper than traditional labeling and reformulation. 

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Evaluate products against nutrient density models like the Nutrient Rich Food Index (NRFI) and Health Star Rating (HSR), and FDA Healthy. 

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Track attributes linked to chronic conditions affecting consumer trust and purchasing behavior. 

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Align with emerging health policy trends.

Accurate, enhanced product data

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We clean and curate product data from multiple suppliers, then correlate the data to thousands of evidence-based, regulatory compliant filters.

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Our high-quality database means you can deliver accurate product information, critical for AI-powered search.

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Sifter is the only product data provider to be FoodMed Certified.

a bag of frozen veggies in front a nutrition label with diet attributes. Sifter is the Food as Medicine Platform

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Gain competitive insight

Access to a current US marketplace branded/private-label product database that can be used for competitive intelligence. See how your products compare against other leading brands. Draw insights on new category trends, ingredient alternatives, and identification of claim opportunities.

Guide your R&D, Nutrition Applications, and Marketing teams

Contrast and compare ingredient formulations, product claims, and derived medical diet product acceptance to drive better decision-making in product development and consumer opportunity assessment. Ensure proper dietary market fit when developing formulas for specific chronic disease states.

Build a Market Basket

When sales data and market leaders are layered on top to substantiate future claim opportunities.

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