CPG

Tech-powered healthy shopping

Highlight nutrient-rich, health-focused products that fit dietary preferences and medical needs, from shelf to circular.

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hero image of young woman using the sifter scan by diet tool at the grocery store. sifter

Your shoppers have embraced Food as Medicine

75 %

of consumers are actively seeking more personalized nutrition [Deloitte]

67 %

of grocery customers say that product ingredients is a key buying consideration [FMI]

55 %

of consumers say they would pay more for foods that contribute to their health [Deloitte}

Meet ONDI™

Meet the Open Nutrient Density Index (ONDI™) ONDI™ is a science-backed score showing how nutrient-dense a food is.

Works with any scoring program

Easy numeric scale

Helps shoppers find healthier picks without confusion

Seamlessly integrates into your platform or ads

Read Press Release

Personalized nutrition that unlocks revenue

Sifter's Food as Medicine technology platform transforms grocery product discovery for your health-minded shoppers.

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In-store product scanning

Scan By Diet™ lets shoppers scan product UPCs for fit to personal dietary needs

Adds convenience and increases shopper loyalty

Easy API integration into your existing mobile app

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A phone showing the sifter scan by diet tool.

Accurate, enhanced product data

We clean and curate product data from multiple suppliers, then correlate the data to thousands of evidence-based, regulatory compliant filters.

Our high-quality database means you can deliver accurate product information, critical for AI-powered search.

Sifter is the only product data provider to be FoodMed Certified.

a bag of frozen veggies in front a nutrition label with diet attributes. Sifter is the Food as Medicine Platform

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"Every retailer with an online presence ought to be looking for ways to create this kind of functionality both in-store and online - it is the very definition of empowering customers."

Kevin Coupe

Morning News Beat

Harness the Food as Medicine movement

Offer medically tailored groceries, meals, and produce programs through your stores, driving improved ROI for you and positive health outcomes for your shoppers

Service customers at all income levels by making it easy to shop for foods eligible under government assistance programs—and compatible with complex diets

Collaborate with healthcare providers and health insurers to create incentive programs that align with the Food as Medicine movement

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Create diet-targeted, brand-sponsored promotions

Promote products that fit your customer’s personal diet

Trigger product promotions and digital coupons based on products scanned at home

Help your shoppers discover new products by displaying brand stories inside product detail

A bottle of salad dressing next to a coupon to Save 10% on Glute Free products. Sifter

Recipes made personal and shoppable

Analyze recipes against your customer’s dietary profile

Make recipe ingredients shoppable and swappable with your store assortment

Easy integration with our RecipeSifter™ API

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Fast, flexible solutions

We make it easy to integrate Sifter data and functionality into your applications. Learn More

White label

Get to market fast while integrating our APIs
Customers shop your branded store with your assortment and full Sifter functionality

Custom

Easily personalize your online interface to display food matching your customer's diet profile
API-driven “For You” tags identify the products that fit a shopper's profile

Sifter Connect API

Easy plug-and-play integration
Super fast and scalable
Includes all white-label functionality