Shoppers today expect personalization. Especially when it comes to their diet.



of consumers are more likely to make a purchase when offered a personalized experience [McKinsey]



of grocery customers have come to expect tailored digital shopping experiences [Dynamic Yield]



of consumers say they would pay more for foods that contribute to their health and wellness [Deloitte}

Personalized nutrition is now possible

Sifter technology helps you deliver a personalized, shop-by-diet experience that unlocks revenue and increases loyalty.

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Accurate, enhanced product data

We clean and curate product data from multiple suppliers, then correlate the data to hundreds of evidence-based, regulatory-compliant diet filters

Our high-quality dietary database means your platform can deliver accurate product information, critical for AI-powered search

Sifter is the only data provider to be FoodMed Certified

In-store product scanning

Scan By Diet™ lets shoppers scan product UPCs for fit to personal dietary needs

Adds convenience and increases shopper loyalty

Easy API integration into your existing mobile app

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Dynamic product search

Shoppers choose filters to create
their unique diet profile, allowing
them to see only foods that match

Hundreds of diet filters including food allergens, health and lifestyle diets, and more

Food industry's largest ingredient database enables product search based on ingredient exclusions

Accurate, real-time analysis of your product assortment, no matter how complex the diet profile

Tools for your dietitian team

Empower your dietitians to help customers find diet-appropriate food in your stores

Connect health guidance to the grocery cart

Support Food as Medicine at the product level

"Every retailer with an online presence ought to be looking for ways to create this kind of functionality both in-store and online - it is the very definition of empowering customers."
Kevin Coupe

Recipes made personal and shoppable

Analyze recipes against your customer’s dietary profile

Make recipe ingredients shoppable and swappable with your store assortment

Easy integration with our RecipeSifter™ API

Watch the video

Harness the Food as Medicine trend

Offer medically tailored groceries, meals, and produce programs through your stores, driving improved ROI for you and positive health outcomes for your shoppers

Service customers at all income levels by making it easy to shop for foods eligible under government assistance programs—and compatible with complex diets

Collaborate with healthcare providers and health insurers to create incentive programs that align with the Food as Medicine movement

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Create diet-targeted, brand-sponsored promotions

Promote products that fit your customer’s personal diet

Trigger product promotions and digital coupons based on products scanned at home 

Help your shoppers discover new products by displaying brand stories inside product detail

Fast, flexible solutions

We make it easy to integrate Sifter data and functionality into your applications. Learn More

White label

  • Get to market fast while integrating our APIs
  • Customers shop your branded store with your assortment and full Sifter functionality


  • Easily personalize your online interface to display food matching your customer's diet profile
  • API-driven “For You” tags identify the products that fit a shopper's profile
API Logo

Sifter Connect API

  • Easy plug-and-play integration
  • Super fast and scalable
  • Includes all white-label functionality

Ready to Get Started?