Shoppers today expect personalization. Especially when it comes to their diet.



of consumers would switch to a retailer that better serves their health needs [FMI]



of retailers report that leveraging food to manage health issues was a major driver of increased sales and profit [FMI]



two-year increase in consumer focus on healthier eating and nutrition [McKinsey]

Personalized nutrition is now possible

Sifter technology helps you deliver a personalized, shop-by-diet experience that unlocks revenue and increases loyalty.

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In-store product scanning

Scan By Diet™ lets shoppers scan product UPCs for fit to personal dietary needs

Adds convenience and increases shopper loyalty

Easy API integration into your existing mobile app

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Dynamic product search

Shoppers create their unique diet profile, allowing them to shop and see only foods that match

Hundreds of diet filters result in unlimited, shoppable diet combinations

Accurate and real-time analysis of your product assortment, no matter how complex the diet profile

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Accurate, enhanced product data

Quality foundational product data and images

Enhanced product information, including carb count and brand stories

Data correlated to hundreds of evidence-based, regulatory-compliant diet filters

Tools for your dietitian team

Empower your dietitians to help customers find diet-appropriate food in your stores

Connect health guidance to the grocery cart

Support “food as medicine” at the product level

"Every retailer with an online presence ought to be looking for ways to create this kind of functionality both in-store and online - it is the very definition of empowering customers."
Kevin Coupe

Recipes made personal and shoppable

Analyze recipes against your customer’s dietary profile

Make recipe ingredients shoppable and swappable with your store assortment

Easy integration with our RecipeSifter™ API

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Harness the Food as Medicine trend

Offer medically tailored groceries, meals, and produce programs through your stores, driving improved ROI for you and positive health outcomes for your shoppers.

Service customers at all income levels by making it easy to shop for foods eligible under government assistance programs—and compatible with complex diets.

Collaborate with healthcare providers and health insurers to create incentive programs that align with the Food as Medicine movement.

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Create diet-targeted, brand-sponsored promotions

Promote products that fit your customer’s personal diet

Trigger product promotions and digital coupons based on products scanned at home 

Help your shoppers discover new products by displaying brand stories inside product detail

Fast, flexible solutions

We make it easy to integrate Sifter data and functionality into your applications. Learn More

White label

  • Get to market fast while integrating our APIs
  • Customers shop your branded store with your assortment and full Sifter functionality


  • Easily personalize your online interface to display food matching your customer's diet profile
  • API-driven “For You” tags identify the products that fit a shopper's profile
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Sifter Connect API

  • Easy plug-and-play integration
  • Super fast and scalable
  • Includes all white-label functionality

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