Should we keep this section?

75 %

of consumers are actively seeking more personalized nutrition [Deloitte]

67 %

of grocery customers say that product ingredients is a key buying consideration [FMI]

55 %

of consumers say they would pay more for foods that contribute to their health [Deloitte}

The SifterLabs Difference

SifterLabs is a Dashboard and Product Development Calculator that provides accurate, cost-efficient nutrition intelligence, new product development, brand renovation, and competitive benchmarking.

Sifter's intelligent digital platform powers solutions that help people find the foods that are right for them.

Science-Backed Nutrition Intelligence

SifterLabs applies proven, transparent nutrition science across every product analyzed.

Key capabilities:

US marketplace - category and product assortments
Analysis and assessment – compare, contrast, identify opportunity and white space
Ingredient Analysis – lean in on ingredient trends, clean-formulation and risk-assessment
Product Analysis - Nutrition facts, nutrient density, FDA Healthy, dietary attribution

Every analysis is based on validated algorithms designed by registered dietitians and nutrition scientists.

Accurate, enhanced product data

We clean and curate product data from multiple suppliers, then correlate the data to thousands of evidence-based, regulatory compliant filters.

Our high-quality database means you can deliver accurate product information, critical for AI-powered search.

Sifter is the only product data provider to be FoodMed Certified.

a bag of frozen veggies in front a nutrition label with diet attributes. Sifter is the Food as Medicine Platform

Comprehensive Dietary Attribution

SifterLabs evaluates products across 200+ dietary filters—correlating health, ingredient and
lifestyle attributes to virtually any demographic or competitive product set.

Health Diets: clinical and medical nutrition care diets
Lifestyle Diets: Lifestyle diets align with emerging and current consumer nutrient and health trends
Avoidance & Allergen Concerns: ingredient-based exclusions
Medication Interactions: products incompatible with certain medications.

This level of granularity supports product positioning, innovation strategy, and shopper-facing transparency.

How it works

The advanced SifterLabs platform delivers accurate dietary attribution, nutrient density scoring, and competitive benchmarking—at enterprise scale.

Competitive Benchmarking at Scale

With coverage of 350,000+ U.S. grocery UPCs, SifterLabs allows brands to:

Benchmark products against key competitors
Compare items across categories or within portfolios
Identify white space and innovation opportunities
‍Align nutrition, marketing, and regulatory teams on one source of truth

Dashboards provide consistent, easy-to-view summaries of nutrition facts, ingredients, dietary eligibility, and scores.

Competitive Benchmarking at Scale

With coverage of 350,000+ U.S. grocery UPCs, SifterLabs allows brands to:

Benchmark products against key competitors
Compare items across categories or within portfolios
Identify white space and innovation opportunities
‍Align nutrition, marketing, and regulatory teams on one source of truth

Dashboards provide consistent, easy-to-view summaries of nutrition facts, ingredients, dietaryeligibility, and scores.