Welcome to Health Friendly

Creating access to more nutritious food & better health

Our Mission: Build a future where every community has reliable access to nutritious food that supports longer, healthier lives.

To this end, the Health Friendly Food Alliance (HFFA) ensures that healthy food incentives provided to not-for-profit Community-Based Organizations (CBOs), Veteran Supporters, and Federally Qualified Healthcare Centers (FQHCs) put more nutritious food on the table by leveraging the wide assortment and low pricing of existing food retailers. Together, we seek to build stronger families and healthier communities.

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An Urgent Need

37 Million Americans

are food and nutrition insecure

148 Million Americans

live with at least one chronic condition

$

4.1 Trillion

in U.S. healthcare costs are tied to chronic disease

Due to a lack of affordable technology,

thousands of food assistance programs in the US can’t use the donations they receive in a way that takes full advantage of their local retailers’ pricing and healthy assortments.
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The Health Friendly card changes the game and lets recipients shop for the healthy foods they need and prefer, while also absorbing much of the operational costs of existing food assistance programs.

Our Solutions

Reach more people, provide healthier food

Health Friendly supports food pantries, veteran support organizations, hospitals, senior services, and Federally Qualified Healthcare Clinics by providing food benefit cards at significantly below market cost.
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Your donations make possible the following Health Friendly food solutions:

Health Benefit Card

Custom card that provides monthly credit for medically appropriate, healthy foods at over 30,000+ retailers.

Healthy Groceries Delivered

Free or discounted grocery delivery by Walmart to support anyone who may be housebound or unable to shop in person.

Free Consumer App

Health Friendly App provides in-aisle product scanning to verify coverage eligibility before checkout.

More Choice, Healthier Options, Lower Cost

We scale healthy food programs by using the existing healthy assortment and pricing from 30,000+ food stores.

Benefit recipients get up to 40%* more healthy food compared with typical food boxes.

A free Health Friendly app will help all consumers find healthy, diet-matched, SNAP-eligible products.

Our solutions and ratings are fully independent, based on science, and cannot be influenced by food manufacturers or retailers.

Keeping pace with Food is Medicine & Nutrition Security

Mobile validation for covered benefits

Find healthy products from 30K+ U.S. food retailers

SNAP product eligibility by state at shelf

Helping set industry standard for Health Score Index

Finding healthy products based on FDA standards

No artificial ingredients

GLP-1 friendly food choices

Maternal health pre/post natal