Sifter, the Nutrition as a Service Technology Company, Hires New VP of Retail Sales and VP of Data Management Sales

by Sifter
Judy Seybold
This is some text inside of a div block.
December 5, 2023

Chicago, IL, October 11th, 2022 - Sifter SP, Inc. announced two new vice president roles filled by David Johnson and Kevin Billings. The expansion represents a commitment to support Sifter’s continued growth in bringing advanced shop-by-diet technology to the market.

David Johnson, the newly-appointed Vice President Retail Sales, brings more than 10 years of experience working with retail technology to scale and develop results-oriented optimization tools for grocers. Most recently at where he was Sales Director leading sales initiatives in North America, David helped become a market leader in Grocery eCommerce and fulfillment solutions.

Kevin Billings comes to Sifter as the VP of Data Management Sales. He brings 4+ years of data and technology sales experience as the former National Director-Health & Wellness Retail Sales with Label Insight and NielsenIQ. Kevin also spent 8 years with the American Heart Association, where he was the National Director for the Heart-Check Certification program.

“We are very excited and pleased to have both David and Kevin join the Sifter team. Their critical understanding of the importance of accurate and trusted data inside any in-store or online platform making dietary recommendations, as well as Sifter’s ability to dynamically serve trusted product results based on a person’s personal and often complex diet, will help strengthen the company's footprint and strategy,” said Andrew Parkinson, Sifter co-founder and CEO.

About Sifter

Pioneering grocery e-commerce entrepreneurs Andrew and Thomas Parkinson, founders of Peapod and ItemMaster, created Sifter, a Nutrition as a Service technology company, to make healthy eating easy for everyone. Sifter technology gives retailers and health-oriented companies the ability to offer consumers a fast, scientifically accurate way to find foods that match their unique dietary preferences and food avoidance needs. Download the Sifter app to see how it works. For businesses seeking to leverage Sifter functionality, visit

Media Contacts

Read More Sifter Press

Ready to Get Started?