Sifter’s “Artificial Colors—None” filter lets users easily identify and shop for grocery products free from petroleum-based dyes like Red No. 40, Yellow No. 5, and Blue No. 1—long criticized for suspected links to hyperactivity and other health issues in children.
This move comes as Health Secretary Robert F. Kennedy Jr. begins his first major overhaul of the U.S. food supply. He’s directing food manufacturers to phase out eight synthetic dyes still found in everything from cereals to sports drinks. The FDA has already banned Red Dye No. 3, and the rest are expected to follow by 2026. Why? Other countries, like Canada and those in the EU, already use natural color alternatives—think blueberries and carrots instead of chemicals.
Sifter technology lets you stay ahead of the curve:
Food retailers: Provide your shoppers with an easy tool to find and buy foods free of artificial dyes—or that meet virtually any dietary requirement. Sifter Scan by Diet lets shoppers use their mobile device to check product fit and suggest alternatives from your assortment. Also, empower your retail dietitians with Shop by Diet tool to create medically tailored shopping lists for the products you carry. Or use Sifter to support your own nutritional rating program.
CPGs: Use Sifter’s SifterLabs platform to expedite competitive analysis, product reformulations, and ratings for current products. SifterLabs provides fast analysis and side by side comparisons of ingredients, claims, and other critical label data.
Healthcare: Sifter makes it possible to support the growing emphasis on nutrition-based prevention and care with personalized dietary profiles that consider multiple health conditions. This makes it easy for patients to shop for the right foods.
Insurance and food benefits: And Sifter supports the next generation of food benefit programs with more tailored, healthy incentives. Financial support can be specifically tailored to general healthy eating or targeted conditions. At the same time, Sifter opens up the whole store to users, which encourages broader use.
Whether you're a retailer, health care provider, or insurer, Sifter’s advanced ingredient filters let you proactively support your customers and patients in making better, safer food choices. On a broader scale, each of more than 130 filters has been scientifically vetted and is consistent with existing standards.
Health experts are calling for a shift in how we evaluate food risks. As FDA Commissioner Martin Makary puts it: “Why gamble with the health of our children?”
Give your customers the power to choose better—now. Integrate Sifter and make clean-label shopping a reality before the mandate.
Because the future of healthy food is already here. Let’s shop like it. Sifter can help. Contact us today!
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