Health-forward consumers are the new normal
Recent studies show that eight in ten shoppers now want personalized nutrition options. At the same time, despite inflation and tight household budgets, nearly one in three consumers say they’re willing to pay more for foods that meet their dietary needs. But there’s a major gap: 69% of Americans say that rising costs make healthy eating harder.

The risk for grocers is real
If your shoppers can’t easily tell which products are genuinely health-supportive, they’ll look elsewhere—whether that means apps, niche wellness brands, or competitors offering more transparency. Meanwhile, healthcare systems and payers are pressing for food-based interventions. The opportunity for grocers to bridge that gap is urgent.

Here’s how Sifter changes the equation
Sifter’s platform is not another label or badge. It’s a dynamic system that connects your retail ecosystem with health data to guide smarter choices—for the shopper and for your business. And for many, which products fit the restrictions of their food benefit programs.

• Clarity, not confusion. Our Open Health Score Index™ (OHSI™) translates nutrition science into an intuitive 0–100 score, demystifying labels and claims across shelves, circulars, and digital channels.
• Personalization at scale. Tools like Scan-By-Diet™ let shoppers instantly check which products align with their individual goals—lower sodium, diabetes management, heart health, plant-based living, and more. RecipeSifter™ takes it further, analyzing recipes against shopper health profiles and making every ingredient shoppable and swappable.
• Stronger food benefit programs. Sifter also ensures that medically tailored shopping works for all income levels. For SNAP, WIC, and other restrictive food benefit cards, Sifter’s eligibility filters highlight which products qualify while still meeting specific dietary needs. This removes confusion at checkout and empowers families to get the most value—and health—out of their benefits.
• Bridging grocery and health. With Sifter, retailers can partner with healthcare providers, insurers, and dietitians to deliver incentive-based programs and Food Rx initiatives that are credible, measurable, and profitable.

What this unlocks for your business
By embedding transparency and personalization, you don’t just retain shoppers—you deepen loyalty. You become a destination for health-focused shopping that includes everyone: from affluent wellness seekers to families navigating restrictive benefit programs. You open new revenue streams from health partnerships, while strengthening your brand’s reputation as the retailer who truly “gets it.”

Let’s write the future together
The Food is Medicine movement is not a trend—it’s a shift in how food, health, and community connect. Sifter is ready to help you lead that shift—efficiently, credibly, and profitably.

Let’s talk about how your stores can be the destination for healthy, accessible shopping—for everyone. Contact us directly or visit www.siftersolutions.com.

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Sifter Solutions | Simplifying Nutrition. Empowering Health.