When you can see what consumers are buying and understand why their needs, tolerances, and preferences are changing, you don’t just react to trends — you must design for them.

That’s the opportunity Sifter is unlocking through our partnership with Circana’s new Attribute Marketplace. For the first time, this ground-breaking new service enables advanced health, nutrition, and lifestyle intelligence to be seamlessly layered onto best-in-class sales and scan data. Together, we connect:

• Circana’s purchase behavior signals — what’s selling, what’s declining, what’s changing
• Sifter’s clinically informed nutrition and ingredient intelligence — how GLP-1 use, dietary needs, and health priorities influence those choices

The result is a clear line from consumer health trends → product decisions → commercial outcomes. What’s now possible:

Product Development & Reformulation

• Identify where GLP-1 use is reshaping portion size, satiety, and ingredient tolerance
• Reformulate with confidence using real purchase behavior tied to nutrition profiles

Positioning & Marketing

• Align claims and messaging with what consumers can actually tolerate and want
• Move beyond generic “better-for-you” toward precise, data-backed relevance

Retail & Assortment Strategy

• Curate assortments and digital experiences around emerging diet and lifestyle patterns
• Anticipate demand shifts driven by health-informed consumer behavior

Healthcare & Wellness Programs

• Use purchase data as a real-world signal of engagement and adherence
• Support food-as-medicine strategies with measurable behavior insights

Shopper Engagement, Built for the Real World

Sifter’s Shopper Companion brings these insights directly to consumers — helping them make confident food choices in-store and online based on their health needs.

• Available in Spanish today
• Adaptable to any language, enabling inclusive, culturally relevant engagement at scale

The Advantage

Most organizations see the data. Through the new Attribute Marketplace Circana and Sifter help you understand the behavior behind it.

By merging sales data with clinically informed health intelligence, Sifter enables faster innovation, smarter positioning, and products aligned with how people are actually eating today.

Read Circana’s announcement here.

Or contact Circana to explore pilots, integrations, and growth use cases.

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