These shifts represent a generational opportunity to grow with the market. Sifter’s tech-powered product attribute filtering, nutrition tagging, and personalized discovery tools enable retailers and manufacturers to:

• Adjust product assortments for emerging health and wellness trends through our Open Nutrient Density Index™ (ONDI™) and hundreds of dietary filters, like FDA Healthy
• Provide shoppers, as well as dietitians, with tailored, attribute-based search and selection
• Respond quickly to market changes with dynamic, data-driven insights that dramatically improve how you connect with these shoppers on the product level.
• Product compare feature lets you view how you stack-up against your best competitors.
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One of the most disruptive forces is the rise of GLP-1 medications, which are changing shopping habits — and reducing grocery volumes. According to Big Chalk, GLP-1 users are:

• 65% more likely to buy smaller packs of cereal
• 48.5% more likely to buy smaller packs of lunchmeats
• 36.6% more likely to choose smaller-sized soft drinks
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And this is just the beginning. Big Chalk reports another 8.2% of U.S. adults are expected to start GLP-1 therapies within the next year.
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“For years, it was about ‘How many ounces of product can I put into a pack to give consumers the best value?’ and now, consumers are saying, ‘I don’t necessarily want that,’” states a recent article in Progressive Grocer. 
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At the same time, shoppers are seeking:

• Clean label products with no artificial colors or flavors
• Foods with low or no added sugars
• Non-GMO ingredients and transparent sourcing
• Functional foods that align with the growing Food is Medicine movement such as GLP-1 Friendly foods.
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This convergence of trends means CPGs and retailers need to rethink assortment, pricing, and promotion now — before market shifts leave them behind.
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Sifter Solutions is your partner in adapting to this new marketplace.

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