Personalized grocery tech helps shoppers navigate food allergens

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
May 21, 2025
May 21, 2025
In recognition of Allergy Awareness Week, Sifter Solutions is spotlighting the need for inclusive grocery technology that empowers every shopper—especially those navigating food allergies and chronic conditions.
Sifter is the Food as Medicine Platform.

That’s where Sifter Solutions delivers real impact.

Our API and white-label tools power grocery platforms that allow users to filter products for both allergen avoidance and medical nutrition needs—simultaneously. Whether a shopper is managing celiac disease and peanut allergies, type 2 diabetes and shellfish sensitivity, or following a heart-healthy, nut-free diet, Sifter enables personalized product discovery that’s safe, science-based, and easy to use. Hot dogs, for instance, can contain a variety of ingredients, some of which are common allergens. For example, nonfat dry milk, hydrolyzed wheat protein, or soy can be added to hot dogs, according to the USDA.


Sifter is also making it easier for retailers to support shoppers seeking nutrient dense foods. Grocers across the U.S. can now access two groundbreaking, science-backed resources—the Open Nutrient Density Index™ (ONDI) and the updated FDA “Healthy” nutrient content claim—free of charge. Both tools integrate seamlessly with existing food scoring programs.


With over 130 evidence-based filters—including FDA-recognized allergens, food sensitivities, and nutrition therapy protocols—Sifter helps your platform:

•    Improve product search for medically necessary diets
•    Reduce allergen exposure risk and liability
•    Boost shopper trust and loyalty with transparent labeling
•    Support food for health, prevention, and customer loyalty

Make your platform a lifeline for the 1 in 4 shoppers with food-related health concerns.


During Allergy Awareness Week, there’s never been a better time to upgrade your platform with tools that truly sift for safety.

Help your shoppers buy smarter and eat better—starting today. Click here to learn more or schedule a call with our team.

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