Power healthier shopping, improve margins, boost customer loyalty

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
June 4, 2025
June 4, 2025
After more than a decade of experimentation, retail grocery nutrition scoring systems are becoming part of an essential strategy—empowering consumers to make healthier, more informed choices.
Sifter is the Food as Medicine Platform.

Leading retailers are rolling out food scoring tools to enhance brand transparency, strengthen brand trust, and support public health initiatives aligned with the “Food as Medicine” movement. The most effective are based on the Nutrient Rich Food Index—a hybrid of a nutrient- and food-based scoring model.

Now, your company can join this movement—quickly, effectively, and at no cost.

Sifter Solutions’ Open Nutritional Density Index™ (ONDI™) platform is transparent in how the index is calculated and is free to retail grocery businesses. ONDI™ is designed to accelerate implementation and maximize impact for both you and your customers. With ONDI™, you gain access to the Nutrient Rich Foods Index, a gold-standard, validated science-backed algorithm that measures foods based on nutrient density on a calorie basis.

Why ONDI™ is a game-changer for retailers:

  • No-Cost Integration: ONDI™is completely free for grocers, eliminating financial barriers to adopting a proven nutrition scoring solution.
  • Science-Based Scoring: This hybrid nutrient- and food-based scoring creates a more integrated way of assessing a food’s nutrient density. Hybrid nutrient density is a better alignment with a total healthy diet versus just looking at nutrients or selecting the top trending ingredients. It promotes essential nutrients we don’t get enough of, while limiting negative nutrients (saturated fat, added sugar, sodium). It also adds a plus-up for desirable food groups—like whole grains, dairy, nuts/seeds, produce—while giving shoppers a clear, balanced view.
  • Affordability Insights: This food health score reveals which center-store food products offer the best nutrition-per-dollar value, when retailers add pricing to the evaluation, enabling eating well on any budget.
  • Flexible Application: Use scores for shelf tags, packaging, digital filters, e-commerce, or loyalty apps—wherever your customers shop, online or in-store.
  • Stronger Consumer Trust: Position your store as a health-conscious leader, committed to transparency, only use scientifically—validated scoring systems, and provide equity.

From enhancing marketing and shopper engagement to supporting national wellness goals, Sifter’s ONDI™ data enables grocers to launch robust nutrient density scoring programs—without the cost, complexity, or delay.

Lead the movement toward healthier grocery shopping. ONDI™ makes it easy—and free. Contact Sifter to discover how ONDI™ can transform your store today.

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