The wave of consumers seeking out health-forward options that align with personal dietary needs is growing. As a result, grocery is no longer just a place to shop—it's becoming a critical health destination. With 60% of U.S. adults managing at least one chronic condition, the future of grocery is personal, preventive, and powered by transparent nutrition.

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That’s where Sifter comes in. Our retail-ready Open Nutrient Density Index™ (ONDI™) platform—is a free, science-based scoring system that makes it easy to highlight healthier food choices. Built on USDA, NRFI, and FDA-aligned guidelines, ONDI™ scores any grocery product on a simple 0–100 scale, based on beneficial nutrients (like vitamins, fiber, and protein) and limited nutrients (like added sugars and sodium). It seamlessly integrates into any retail product scoring system—helping you compare items, increase shopper trust, and elevate the health credibility of your brand.
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The urgency is clear, compelling, and on a long-term track. Add up the following facts:

• $3.4 trillion is spent annually on chronic disease in the U.S.
• Only 10% of Americans follow basic dietary guidelines
• 80% of health outcomes are driven by behavior, not clinical care
• 86% of shoppers say health influences their food-buying decisions
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Why Sifter Stands Out:

• Shop-by-Diet Filters: Let shoppers instantly filter products by over 130 attributes—from heart-healthy to low-sodium to gluten-free.
• Shoppable, Medically Tailored Lists: Help customers act on clinical nutrition advice right at the point of purchase.
• Mobile Scanning + Recipe Integration: Make nutrition actionable from pantry to plate.
• National Retail Network: Connect across 35,000+ stores and omni-channel platforms.
• White-Label + API Flexibility: Use Sifter as a turnkey platform or integrate with your own brand and systems.
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Turn Insight into ActionSifter bridges the gap between dietary guidance and daily decision-making—empowering shoppers to make better food choices and positioning your store as a leader in the Food as Medicine movement.For CPG brands, Sifter’s scoring technology and ONDI™ system offer valuable insights for new product development, reformulation strategies, competitive benchmarking, and label claim validation. As consumer demand for nutrition transparency grows, Sifter enables brands to better align with health-conscious buyers—and stay competitive in a changing grocery landscape.

‍Let’s talk about how Sifter can help you power a healthier grocery experience. Contact us today.
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Sifter. Where Health Meets the Grocery Aisle.