However, most produce Rx programs today primarily focus on the grocery’s fresh department—and everything in it. This approach has two problems—not everything in the fresh department is appropriate, and many healthy produce options exist in the center store. These include canned, dehydrated, and frozen items.In addition, many PRx programs are being packed and shipped in boxes via the mail, UPS, and Fedex adding to spoilage, high delivery costs, and a decreased user consumption.  Sifter Grocery PRx cards empower the consumer to purchase produce that they plan to eat without the need to freeze or throw out due to spoilage, allowing for every dollar spent to go toward food.Technology is key, and the answer is Sifter.

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Sifter's gold-standard technology and grocery data ensure that all the appropriate produce items that can be included in a PRx will be included. Programs that use pre-paid benefit cards or digital vouchers can benefit greatly from Sifter's technology to correctly map and identify eligible produce. And we automate the process, allowing you to scale implementation, leading to huge efficiency gains and cost savings.Using Sifter to power your produce Rx program gives you:

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• Greater accuracy. Eligible foods in a produce Rx program are defined by the approved product list (APL). The problem with most APLs is that they're created with category-level groupings, which may include items that technically contain fruits and vegetables but are not nutritionally beneficial. Sifter avoids these loopholes by creating APLs at the item level, ensuring that your PRx recipients get exactly what you want them to purchase — healthy fruits and vegetables.
• Greater variety, greater choice. Sifter builds produce APLs that extend beyond fresh to include frozen, dried, and canned fruits and vegetables with no added sugar, salt, or fat. This gives your PRx recipients a much wider variety of healthy produce that's affordable, less wasteful, and more convenient to use.
• Greater accessibility. Sifter's retailer network includes more than 35,000 national and local food stores, giving your PRx the widest possible reach. We can activate additional food retailers to cater to your recipients' diverse tastes and cultural identity.
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Sifter's superior technology and data means better produce Rx, leading to better participant redemption and health outcomes. It's why Fresh Connect, the first nationwide produce prescription program, relies on Sifter to populate their APLs.

‍Contact us to learn how we can help you keep candy apples out of your PRx program.

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