But in-store, that health journey often breaks down. Confusing labels, conflicting dietary advice, and generic promotions don’t cut it for shoppers searching for products that align with their health needs, food preferences, and lifestyles.
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Founded by the creators of Peapod and guided by top nutrition experts, Sifter has built a scalable, tech-powered solution that empowers shoppers to find the right products for their unique dietary needs—directly in the grocery aisle or online. For the first time, both retailers can bring personalization, transparency, and trust into the food shopping experience. And boost sales at the same time.
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How It Works
At the heart of Sifter is a robust product intelligence engine that analyzes grocery items down to the UPC level—matching them with thousands of health attributes, preferences, and even medication interactions. That means your customers can shop based on what actually matters to them: health conditions, allergens, religious or lifestyle preferences, and more.
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Why Sifter?

• ONDI^TM and Retail Differentiation – The Open Nutrient Density Index^TM (ONDI) is a food product scoring system based on the Nutrient Rich Food Index (NRFI) and aligned with the FDA’s definition of “Healthy.”  And it’s free to all qualified retailers. Stand out in a crowded market by delivering health-personalized shopping tools that create real value for your customers.
• Smart Shelf & Scan by Diet™ Tools – Empower in-store and app-based shopping with instant product validation—based on diets like gluten-free, diabetic-friendly, heart-healthy, keto, and more.
• RecipeSifter™ API – Drive discovery and basket size by integrating health-based recipes that align with your assortments and shopper needs.
• Digital Engagement – Offer online tools and health-guided shopping journeys that build loyalty, trust, and retention. Allow in-store pharmacies to more fully integrate prescriptive food purchases to support medications.
• Data-Driven Innovation – Tap into shopper-level health trends and category insights to refine assortments, build better product bundles, and target emerging demand
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Sifter enables retail grocers to better update and connect product portfolios to consumers in powerful new ways:

• Get your products surfaced in health-driven searches and filters
• Align SKUs with chronic condition-specific needs (e.g., GLP-1-friendly, diabetes-friendly)
• Integrate into recipe plans that are clinically relevant and culturally appropriate
• Build consumer trust through transparency 
• Develop health-condition product promotions and incentives
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Food-as-Medicine Is Going Mainstream—Be Ready for It

Healthcare, public policy, and consumers are converging. Food is fast becoming foundational to health again. Sifter helps retail grocers plug directly into this movement—with technology that’s medically sound, fully scalable, and ready to implement.
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Sifter’s platform is:

• UPC-level precise
• Validated by the independent Validation Institute
• Backed by a Medical Advisory Board
• Serving over 35,000 store locations nationwide
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Let’s talk about how to turn your grocery experience into a destination for health-driven shoppers. Join leading companies that already use Sifter to deliver personalized value where it matters most—the grocery aisle.

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