In addition, federal food policies and ingredient restrictions are rapidly changing. For CPG’s and grocery retailers, this disruption presents both a challenge and an enormous opportunity.
SifterLabs, a data intelligence platform from Sifter, helps brands stay ahead by delivering precise, UPC-level health and nutrition attributes. These structured datasets empower smarter decisions across product development, R&D, nutrition, marketing, and retail execution. Whether adjusting ingredients, launching new products, or aligning with retailer health programs, SifterLabs equips marketing and product development teams to respond quickly and stay competitive.
The numbers tell the story: the global health and wellness food sector exceeded $850 billion in 2023 and is projected to reach $1.6 trillion by 2030. As demand for plant-based, allergen-free, clean label, GLP-1 friendly, and functional foods continues to grow, staying relevant means acting with speed and accuracy.
SifterLabs maps directly to your UPCs and includes detailed diet attributes such as chronic health conditions (e.g., diabetes, hypertension, kidney disease), food allergens, ingredient exclusions, and lifestyle or medication-related food conflicts. The data is updated regularly to reflect evolving standards, including the FDA’s definition of “Healthy.” This gives you clarity and flexibility—without the need to re-engineer your internal systems.
Sifter Advantages:
The SifterLabs licensing model is flexible and scalable. We also ensure continued access for in-market SKUs to support long-term business continuity.
This proven approach has already been adopted by global CPG brands to stay ahead in today’s health-focused market.
Contact us today to explore how SifterLabs can power your next wave of innovation.
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