Sifter Drives Smarter Grocery Decisions for Health-Conscious Shoppers and Food Rx Programs

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
July 9, 2025
July 9, 2025
Today’s Food as Medicine landscape requires more than general recommendations and vague shelf presence — it demands nutritional precision.
Sifter is the Food as Medicine Platform.

As millions of consumers shop with dietary goals or chronic health conditions in mind, the ability to clearly identify, organize, and promote nutrient-dense foods has become a necessary competitive advantage for retailers and a clinical imperative for healthcare providers.

Both Sifter’s Open Nutrient Density Index (ONDI) and FDA Healthy filter are the industry’s most accessible and scientifically grounded tools for doing just that.

For grocers, ONDI brings clarity to shelves, e-commerce platforms, and marketing channels by providing accurate food scoring for nutrient richness — not just calories, claims, or branding. Whether shoppers are shopping for cereals, juices, or frozen meals, ONDI and FDA Healthy provide consistent, trustworthy measures to guide their choices. It helps grocers surface the most nourishing options across every category, which supports loyalty among health-conscious shoppers and those navigating food benefits like SNAP or WIC.

For healthcare providers and Food as Medicine programs, both ONDI and FDA Healthy are equally powerful. Integrated directly into Sifter’s food prescription tools and medically tailored grocery platform, they enable practitioners to align food choices with clinical guidelines — all without brand influence or closed-source black boxes. It becomes easier to match patients with high-nutrient, condition-appropriate foods they can find in their favorite grocery store aisles.

Because ONDI is open-source and transparent, it also fosters consistency across the entire care and retail continuum — empowering retailers, health plans, and benefit providers to speak the same nutritional language and drive shared outcomes. This matters when scaling Food Rx programs, designing healthy food stipends, or evaluating product assortments for compliance and impact.

In a market where dietary personalization, regulatory shifts, and chronic disease pressures are converging, ONDI gives your organization the confidence to recommend, stock, and support the foods that do the most good.

Let’s talk about how Sifter can help you respond strategically and stay ahead. 

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