Nutrition science driving competitive advantage

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
April 13, 2026
April 13, 2026
Nutrition isn’t just a label requirement—it’s a strategic differentiator. And it can make or break even the most iconic brands. The SifterLabs platform helps brands like Kraft Heinz navigate this disruption with accurate, science-backed nutrition intelligence that efficiently accelerates reformulations, competitive ingredient analysis, and healthy new product development.
Sifter is the Food as Medicine Platform.

Transform Data into Insight

SifterLabs is a comprehensive dashboard and product development tool that enables teams to:

  • Discover unmet market opportunities
  • Benchmark products against competitors and across categories
  • Evaluate ingredient trends, clean-label formulation, and dietary compliance
  • Analyze nutrient density, FDA Healthy criteria, and dietary alignment

Every insight is backed by validated algorithms designed by registered dietitians and nutrition scientists, ensuring your product decisions are evidence-based, cost-efficient, and defensible.

Deep Dietary & Ingredient Intelligence

SifterLabs evaluates products across 200+ dietary attributes, including:

  • Health & Clinical Diets – medical nutrition care plans, therapeutic diets
  • Lifestyle Diets – plant-forward, keto, vegetarian, and other consumer-driven preferences
  • Allergens & Ingredient Avoidance – risk assessment and exclusions
  • Medication Interactions – products incompatible with specific medications

This granular analysis informs product positioning, marketing claims, formulation decisions, and shopper transparency.

Why Enterprise CPG Teams Trust SifterLabs

  • Science-backed: All analyses rely on validated algorithms and proven nutrition science
  • Comprehensive: 1,500+ parent ingredients and continuously updated product and label data
  • Actionable: Supports Food-as-Medicine initiatives, retailer guidance, and enterprise workflows
  • User-Friendly: Dashboards summarize complex nutrition and dietary data clearly for cross-functional teams

SifterLabs empowers R&D, innovation, brand strategy, regulatory, and insights teams to move faster and more confidently.

Ready to Get Started?

Let’s talk about how SifterLabs can help your team identify opportunities, close market gaps, and build healthier, more competitive brands.

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