Sifter has cracked the code and has the answer.

Sifter’s Health Friendly Card is a next-generation approach that combines Sifter's industry-leading Approved Product List (APL) technology with a branded payment card to make healthy food benefit programs easier to administer, easier to scale, and better for recipients.

Why It Matters

Instead of managing every grocery order, customer service issue, or product exception, Sifter enables organizations to shift fulfillment directly to major retailers while continuing to ensure that benefit dollars are spent only on approved, healthy products. The result is a simpler, more scalable program with less administrative burden and a better shopping experience.
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More Value for Everyone
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For Program Sponsors

• Scale nationally without adding operational overhead
• Reduce customer service and manual exception handling
• Gain valuable purchase insights and program reporting
• Maintain complete control over approved food benefits

For Recipients

• Shop online or in-store
• Choose the foods they want
• Scan products to confirm eligibility
• Receive more grocery value from every benefit dollar
• Enjoy a simple, familiar shopping experience with major retailers

Powered by Sifter Intelligence

Behind every transaction is Sifter's proven food intelligence platform:

• Approved Product Lists (APLs)
• Healthy food benefit technology
• Shopper Companion app
• Personalized nutrition tools
• Retail integration
• Actionable program analytics

It's a smarter way to deliver healthy food benefits—for organizations and the people they serve.

Time to connect

Whether you're expanding an existing food benefit program or evaluating new ways to improve member engagement, we'd welcome the opportunity to show you what's possible.

Schedule a personal demonstration today and see how Sifter can help your organization deliver healthier outcomes—with less complexity and greater scale.