Shelf Space Is Becoming Health Space. Is Your Brand Prepared?

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
July 17, 2026
July 17, 2026
The pressure on consumer-packaged goods companies is no longer coming from just one direction.
Sifter is the Food as Medicine Platform.

Healthcare providers are steering patients toward healthier food choices. States are redefining which foods qualify for public nutrition benefits. Retailers are expanding health-focused merchandising. Consumers are reading ingredient labels more carefully than ever before—and millions of GLP-1 users are permanently changing how they shop and eat.

The companies that thrive won't simply reformulate products. They'll build an innovation process capable of anticipating what's next. SifterLabs gives R&D, innovation, nutrition and brand teams the intelligence to make better product decisions before investing millions in commercialization.

SifterLabs measures Nutrient Density using NRFI-Nutrient Rich Food Index and HSR-Health Star Rating (a globally accepted standard), and OHSI (a combination of NRFI, FDA Healthy, and "at-risk ingredients"). This allows brands to compare against their top competitors and also test formulation changes to measure how the nutrient density score improves

With SifterLabs you can:

  • Evaluate products against more than 200 dietary, ingredient and health attributes
  • Identify ingredients consumers, retailers and regulators increasingly want to avoid
  • Develop formulations better aligned with GLP-1 users and health-conscious shoppers
  • Compare products against competitors and category leaders in minutes
  • Test reformulation scenarios before committing valuable R&D resources
  • Identify opportunities to improve nutritional performance without sacrificing marketability
  • Build products positioned for personalized nutrition, Food is Medicine and tomorrow's retail environment

The question facing every CPG company is no longer whether the market is changing. It's whether your innovation pipeline is changing fast enough. The brands that win over the next decade won't simply launch more products. They'll launch products designed for where consumer demand is headed.

SifterLabs helps you get there—faster, with greater confidence, and backed by data.

Schedule a SifterLabs demonstration and discover how smarter product intelligence can help protect market share, accelerate innovation and prepare your portfolio for the next generation of food consumers.

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