How to help your customers conquer “choice overload”

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
May 13, 2024
May 13, 2024
73% of consumers feel overwhelmed by too many choices, and 74% are walking away from purchases because of it, according to Accenture's 2024 Consumer Pulse Survey.

Your shoppers can become paralyzed into inaction when presented with too many options. Not a good situation for a business built on choice. The key to overcoming this paradox is to guide grocery shoppers to suitable foods based on their health needs and taste preferences. They're more likely to buy if the shopping experience is personalized.

Sifter’s next-gen technology delivers this level of personalization to your existing platform. It allows your shoppers to quickly and easily identify grocery products that meet their needs — from food allergens (peanut, dairy, soy) to medical diets (diabetes, kidney disease, heart health); from lifestyle diets (keto, vegan) to religious and ethical preferences (kosher, halal, non-GMO). No more choice overload because the right options are already "sifted" for your customers.

Sifter’s powerful filtering can be integrated into any grocery ecommerce platform or seamlessly linked to a consumer-facing mobile app. Easy white-label implementation allows you to offer shoppers a smartphone scanning feature that identifies, on the spot, whether a grocery product matches their health and taste preferences. If it doesn't match, then relevant alternatives within your assortment are provided. It's personalization at your customer's fingertips.

Integrate "sifting" power into your platform and make shopping convenient for your customers.

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