Taking care of your customers with food allergies

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
April 30, 2024
April 30, 2024
Eighty-five million Americans avoid buying certain foods because they or family members have an allergy or ingredient concern, according to FARE. To feel safe, these shoppers often buy the same foods over and over because careful reading of every single product label is exhausting and time-consuming.

Sifter's Food as Medicine platform makes it easy for you to guide these customers to allergen-friendly, ingredient-restricted foods. Our precise, science-based algorithms "sift" your grocery assortment against thousands of attributes, including the top 9 allergens and more than 1,500 ingredient likes and dislikes. This sophisticated filtering helps your shoppers with food allergies discover a wider variety of foods, leading to bigger baskets and fostering customer satisfaction and loyalty.  

Trust and confidence are key. You and your customers can rely on Sifter's product attribution data, which is regularly reviewed by our expert nutrition team to ensure accuracy and compliance with diet requirements at a +95% confidence level. Our entire platform, from data to technology, is FoodMed Certified by Validation Institute.

Integrating Sifter's allergen-sifting functionality into your ecommerce platform gives your customers the highest degree of shopping personalization available.

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